Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83CBF1
RGB
131, 203, 241
HSL
201, 80%, 73%
HSB
201, 46%, 95%
CMYK
46, 16, 0, 5
LAB
78, -16, -26
LCH
78, 31, 239
OKLCH
0.81, 0.09, 232
XYZ
47, 54, 91
LUV
78, -33, -39
HWB
201, 51%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.