Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83CDE2
RGB
131, 205, 226
HSL
193, 62%, 70%
HSB
193, 42%, 89%
CMYK
42, 9, 0, 11
LAB
78, -20, -18
LCH
78, 27, 222
OKLCH
0.81, 0.08, 218
XYZ
45, 54, 80
LUV
78, -34, -25
HWB
193, 51%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.