Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83CEE4
RGB
131, 206, 228
HSL
194, 64%, 70%
HSB
194, 43%, 89%
CMYK
43, 10, 0, 11
LAB
78, -20, -19
LCH
78, 27, 223
OKLCH
0.81, 0.08, 218
XYZ
45, 55, 82
LUV
78, -35, -26
HWB
194, 51%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.