Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83D3EE
RGB
131, 211, 238
HSL
195, 76%, 72%
HSB
195, 45%, 93%
CMYK
45, 11, 0, 7
LAB
80, -20, -21
LCH
80, 30, 227
OKLCH
0.82, 0.09, 222
XYZ
48, 58, 89
LUV
80, -36, -30
HWB
195, 51%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.