Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
844079
RGB
132, 64, 121
HSL
310, 35%, 38%
HSB
310, 52%, 52%
CMYK
0, 52, 8, 48
LAB
38, 36, -19
LCH
38, 41, 332
OKLCH
0.48, 0.12, 334
XYZ
15, 10, 19
LUV
38, 34, -32
HWB
310, 25%, 48%
Pantone
208 C
Harmonies
Shades & tints
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