Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84B4BF
RGB
132, 180, 191
HSL
191, 32%, 63%
HSB
191, 31%, 75%
CMYK
31, 6, 0, 25
LAB
70, -14, -11
LCH
70, 18, 217
OKLCH
0.74, 0.05, 213
XYZ
35, 41, 55
LUV
70, -24, -14
HWB
191, 52%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.