Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BBC9
RGB
132, 187, 201
HSL
192, 39%, 65%
HSB
192, 34%, 79%
CMYK
34, 7, 0, 21
LAB
72, -16, -13
LCH
72, 21, 219
OKLCH
0.76, 0.06, 215
XYZ
38, 45, 62
LUV
72, -27, -17
HWB
192, 52%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.