Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BBD0
RGB
132, 187, 208
HSL
197, 45%, 67%
HSB
197, 37%, 82%
CMYK
37, 10, 0, 18
LAB
73, -15, -17
LCH
73, 22, 229
OKLCH
0.76, 0.06, 224
XYZ
39, 45, 66
LUV
73, -27, -23
HWB
197, 52%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.