Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BDEF
RGB
132, 189, 239
HSL
208, 77%, 73%
HSB
208, 45%, 94%
CMYK
45, 21, 0, 6
LAB
74, -9, -31
LCH
74, 33, 253
OKLCH
0.78, 0.09, 246
XYZ
43, 48, 89
LUV
74, -27, -48
HWB
208, 52%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.