Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BECA
RGB
132, 190, 202
HSL
190, 40%, 65%
HSB
190, 35%, 79%
CMYK
35, 6, 0, 21
LAB
73, -17, -12
LCH
73, 21, 216
OKLCH
0.77, 0.06, 212
XYZ
39, 46, 63
LUV
73, -28, -16
HWB
190, 52%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.