Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BFD0
RGB
132, 191, 208
HSL
193, 45%, 67%
HSB
193, 37%, 82%
CMYK
37, 8, 0, 18
LAB
74, -17, -15
LCH
74, 22, 222
OKLCH
0.77, 0.07, 218
XYZ
40, 47, 67
LUV
74, -28, -20
HWB
193, 52%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.