Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BFDF
RGB
132, 191, 223
HSL
201, 59%, 70%
HSB
201, 41%, 87%
CMYK
41, 14, 0, 13
LAB
74, -14, -22
LCH
74, 26, 239
OKLCH
0.78, 0.08, 233
XYZ
41, 47, 77
LUV
74, -28, -33
HWB
201, 52%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.