Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
852008
RGB
133, 32, 8
HSL
12, 89%, 28%
HSB
12, 94%, 52%
CMYK
0, 76, 94, 48
LAB
30, 43, 40
LCH
30, 58, 43
OKLCH
0.41, 0.14, 34
XYZ
10, 6, 1
LUV
30, 77, 22
HWB
12, 3%, 48%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.