Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
852800
RGB
133, 40, 0
HSL
18, 100%, 26%
HSB
18, 100%, 52%
CMYK
0, 70, 100, 48
LAB
31, 39, 44
LCH
31, 59, 48
OKLCH
0.42, 0.13, 39
XYZ
10, 7, 1
LUV
31, 73, 26
HWB
18, 0%, 48%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.