Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
852A07
RGB
133, 42, 7
HSL
17, 90%, 27%
HSB
17, 95%, 52%
CMYK
0, 68, 95, 48
LAB
32, 39, 41
LCH
32, 56, 47
OKLCH
0.42, 0.13, 38
XYZ
11, 7, 1
LUV
32, 72, 25
HWB
17, 3%, 48%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.