Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
853D09
RGB
133, 61, 9
HSL
25, 87%, 28%
HSB
25, 93%, 52%
CMYK
0, 54, 93, 48
LAB
35, 30, 43
LCH
35, 52, 55
OKLCH
0.45, 0.11, 49
XYZ
11, 8, 1
LUV
35, 58, 30
HWB
25, 4%, 48%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.