Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85A8DF
RGB
133, 168, 223
HSL
217, 58%, 70%
HSB
217, 40%, 87%
CMYK
40, 25, 0, 13
LAB
68, -2, -32
LCH
68, 32, 267
OKLCH
0.73, 0.09, 259
XYZ
37, 38, 75
LUV
68, -19, -50
HWB
217, 52%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.