Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85ACDE
RGB
133, 172, 222
HSL
214, 57%, 70%
HSB
214, 40%, 87%
CMYK
40, 23, 0, 13
LAB
69, -4, -30
LCH
69, 30, 262
OKLCH
0.73, 0.08, 255
XYZ
38, 40, 75
LUV
69, -20, -46
HWB
214, 52%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.