Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85B2DB
RGB
133, 178, 219
HSL
209, 54%, 69%
HSB
209, 39%, 86%
CMYK
39, 19, 0, 14
LAB
70, -8, -26
LCH
70, 27, 253
OKLCH
0.75, 0.08, 247
XYZ
38, 42, 73
LUV
70, -23, -39
HWB
209, 52%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.