Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BAED
RGB
133, 186, 237
HSL
209, 74%, 73%
HSB
209, 44%, 93%
CMYK
44, 22, 0, 7
LAB
73, -8, -31
LCH
73, 32, 256
OKLCH
0.77, 0.09, 248
XYZ
43, 46, 87
LUV
73, -26, -48
HWB
209, 52%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.