Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BBD7
RGB
133, 187, 215
HSL
200, 51%, 68%
HSB
200, 38%, 84%
CMYK
38, 13, 0, 16
LAB
73, -13, -20
LCH
73, 24, 237
OKLCH
0.76, 0.07, 231
XYZ
40, 45, 71
LUV
73, -26, -29
HWB
200, 52%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.