Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BCCE
RGB
133, 188, 206
HSL
195, 43%, 66%
HSB
195, 35%, 81%
CMYK
35, 9, 0, 19
LAB
73, -15, -15
LCH
73, 21, 225
OKLCH
0.76, 0.06, 220
XYZ
39, 45, 65
LUV
73, -27, -21
HWB
195, 52%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.