Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BDFD
RGB
133, 189, 253
HSL
212, 97%, 76%
HSB
212, 47%, 99%
CMYK
47, 25, 0, 1
LAB
75, -6, -38
LCH
75, 38, 261
OKLCH
0.78, 0.11, 252
XYZ
46, 48, 100
LUV
75, -27, -60
HWB
212, 52%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.