Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BFCC
RGB
133, 191, 204
HSL
191, 41%, 66%
HSB
191, 35%, 80%
CMYK
35, 6, 0, 20
LAB
74, -17, -13
LCH
74, 21, 217
OKLCH
0.77, 0.06, 213
XYZ
39, 47, 64
LUV
74, -28, -17
HWB
191, 52%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.