Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85C4E7
RGB
133, 196, 231
HSL
201, 67%, 71%
HSB
201, 42%, 91%
CMYK
42, 15, 0, 9
LAB
76, -14, -24
LCH
76, 28, 240
OKLCH
0.79, 0.08, 234
XYZ
44, 50, 83
LUV
76, -30, -36
HWB
201, 52%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.