Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85C8EC
RGB
133, 200, 236
HSL
201, 73%, 72%
HSB
201, 44%, 93%
CMYK
44, 15, 0, 7
LAB
77, -15, -25
LCH
77, 29, 239
OKLCH
0.80, 0.08, 233
XYZ
45, 52, 87
LUV
77, -31, -37
HWB
201, 52%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.