Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85CCDF
RGB
133, 204, 223
HSL
193, 58%, 70%
HSB
193, 40%, 87%
CMYK
40, 9, 0, 13
LAB
78, -20, -17
LCH
78, 26, 221
OKLCH
0.80, 0.08, 217
XYZ
45, 53, 78
LUV
78, -33, -23
HWB
193, 52%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.