Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85DBF7
RGB
133, 219, 247
HSL
195, 88%, 75%
HSB
195, 46%, 97%
CMYK
46, 11, 0, 3
LAB
83, -22, -22
LCH
83, 31, 226
OKLCH
0.85, 0.09, 221
XYZ
52, 62, 97
LUV
83, -39, -32
HWB
195, 52%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.