Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85DBFD
RGB
133, 219, 253
HSL
197, 97%, 76%
HSB
197, 47%, 99%
CMYK
47, 13, 0, 1
LAB
83, -20, -25
LCH
83, 32, 231
OKLCH
0.85, 0.10, 225
XYZ
53, 63, 102
LUV
83, -38, -37
HWB
197, 52%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.