Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
861700
RGB
134, 23, 0
HSL
10, 100%, 26%
HSB
10, 100%, 53%
CMYK
0, 83, 100, 47
LAB
29, 46, 43
LCH
29, 62, 43
OKLCH
0.40, 0.15, 33
XYZ
10, 6, 1
LUV
29, 84, 22
HWB
10, 0%, 47%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.