Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
862202
RGB
134, 34, 2
HSL
15, 97%, 27%
HSB
15, 99%, 53%
CMYK
0, 75, 99, 47
LAB
31, 42, 43
LCH
31, 60, 45
OKLCH
0.41, 0.14, 36
XYZ
10, 6, 1
LUV
31, 78, 24
HWB
15, 1%, 47%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.