Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86AFE0
RGB
134, 175, 224
HSL
213, 59%, 70%
HSB
213, 40%, 88%
CMYK
40, 22, 0, 12
LAB
70, -5, -30
LCH
70, 30, 261
OKLCH
0.74, 0.08, 253
XYZ
39, 41, 76
LUV
70, -21, -45
HWB
213, 53%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.