Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B2BE
RGB
134, 178, 190
HSL
193, 30%, 64%
HSB
193, 29%, 75%
CMYK
29, 6, 0, 25
LAB
70, -13, -11
LCH
70, 17, 220
OKLCH
0.74, 0.05, 216
XYZ
35, 41, 55
LUV
70, -22, -15
HWB
193, 53%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.