Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B4E1
RGB
134, 180, 225
HSL
210, 60%, 70%
HSB
210, 40%, 88%
CMYK
40, 20, 0, 12
LAB
71, -7, -28
LCH
71, 29, 255
OKLCH
0.75, 0.08, 248
XYZ
40, 43, 77
LUV
71, -23, -43
HWB
210, 53%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.