Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B4E7
RGB
134, 180, 231
HSL
212, 67%, 72%
HSB
212, 42%, 91%
CMYK
42, 22, 0, 9
LAB
71, -6, -31
LCH
71, 31, 259
OKLCH
0.76, 0.09, 252
XYZ
41, 43, 82
LUV
71, -23, -48
HWB
212, 53%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.