Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86BBF5
RGB
134, 187, 245
HSL
211, 85%, 74%
HSB
211, 45%, 96%
CMYK
45, 24, 0, 4
LAB
74, -6, -35
LCH
74, 35, 259
OKLCH
0.78, 0.10, 251
XYZ
44, 47, 93
LUV
74, -26, -54
HWB
211, 53%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.