Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86BED2
RGB
134, 190, 210
HSL
196, 46%, 67%
HSB
196, 36%, 82%
CMYK
36, 10, 0, 18
LAB
74, -15, -16
LCH
74, 22, 227
OKLCH
0.77, 0.06, 222
XYZ
40, 47, 68
LUV
74, -27, -22
HWB
196, 53%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.