Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86BED8
RGB
134, 190, 216
HSL
199, 51%, 69%
HSB
199, 38%, 85%
CMYK
38, 12, 0, 15
LAB
74, -14, -19
LCH
74, 24, 234
OKLCH
0.77, 0.07, 229
XYZ
41, 47, 72
LUV
74, -27, -27
HWB
199, 53%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.