Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86C2D3
RGB
134, 194, 211
HSL
193, 47%, 68%
HSB
193, 36%, 83%
CMYK
36, 8, 0, 17
LAB
75, -17, -15
LCH
75, 23, 222
OKLCH
0.78, 0.07, 217
XYZ
41, 48, 69
LUV
75, -29, -20
HWB
193, 53%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.