Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86CBE2
RGB
134, 203, 226
HSL
195, 61%, 71%
HSB
195, 41%, 89%
CMYK
41, 10, 0, 11
LAB
78, -18, -19
LCH
78, 26, 226
OKLCH
0.80, 0.08, 221
XYZ
45, 53, 80
LUV
78, -32, -26
HWB
195, 53%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.