Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86CDDF
RGB
134, 205, 223
HSL
192, 58%, 70%
HSB
192, 40%, 87%
CMYK
40, 8, 0, 13
LAB
78, -20, -16
LCH
78, 26, 220
OKLCH
0.81, 0.08, 216
XYZ
45, 54, 78
LUV
78, -33, -22
HWB
192, 53%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.