Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86CFF7
RGB
134, 207, 247
HSL
201, 88%, 75%
HSB
201, 46%, 97%
CMYK
46, 16, 0, 3
LAB
79, -16, -27
LCH
79, 32, 240
OKLCH
0.82, 0.09, 233
XYZ
49, 56, 96
LUV
79, -34, -41
HWB
201, 53%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.