Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86D2F2
RGB
134, 210, 242
HSL
198, 81%, 74%
HSB
198, 45%, 95%
CMYK
45, 13, 0, 5
LAB
80, -18, -24
LCH
80, 30, 232
OKLCH
0.83, 0.09, 227
XYZ
49, 58, 93
LUV
80, -35, -34
HWB
198, 53%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.