Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
872700
RGB
135, 39, 0
HSL
17, 100%, 26%
HSB
17, 100%, 53%
CMYK
0, 71, 100, 47
LAB
31, 40, 44
LCH
31, 60, 47
OKLCH
0.42, 0.14, 38
XYZ
11, 7, 1
LUV
31, 76, 26
HWB
17, 0%, 47%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.