Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
873408
RGB
135, 52, 8
HSL
21, 89%, 28%
HSB
21, 94%, 53%
CMYK
0, 61, 94, 47
LAB
34, 35, 42
LCH
34, 55, 51
OKLCH
0.44, 0.12, 43
XYZ
11, 8, 1
LUV
34, 66, 28
HWB
21, 3%, 47%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.