Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
873EA0
RGB
135, 62, 160
HSL
285, 44%, 44%
HSB
285, 61%, 63%
CMYK
16, 61, 0, 37
LAB
40, 43, -40
LCH
40, 59, 317
OKLCH
0.50, 0.16, 317
XYZ
18, 11, 34
LUV
40, 27, -62
HWB
285, 24%, 37%
Pantone
2602 C
Harmonies
Shades & tints
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