Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B0BF
RGB
135, 176, 191
HSL
196, 30%, 64%
HSB
196, 29%, 75%
CMYK
29, 8, 0, 25
LAB
69, -12, -12
LCH
69, 17, 227
OKLCH
0.73, 0.05, 222
XYZ
35, 40, 55
LUV
69, -21, -17
HWB
196, 53%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.