Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B0DF
RGB
135, 176, 223
HSL
212, 58%, 70%
HSB
212, 39%, 87%
CMYK
39, 21, 0, 13
LAB
70, -5, -28
LCH
70, 29, 259
OKLCH
0.74, 0.08, 252
XYZ
39, 42, 76
LUV
70, -21, -44
HWB
212, 53%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.