Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B2E1
RGB
135, 178, 225
HSL
211, 60%, 71%
HSB
211, 40%, 88%
CMYK
40, 21, 0, 12
LAB
71, -6, -29
LCH
71, 29, 258
OKLCH
0.75, 0.08, 251
XYZ
39, 42, 77
LUV
71, -22, -44
HWB
211, 53%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.