Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B4DB
RGB
135, 180, 219
HSL
208, 54%, 69%
HSB
208, 38%, 86%
CMYK
38, 18, 0, 14
LAB
71, -8, -25
LCH
71, 26, 252
OKLCH
0.75, 0.07, 245
XYZ
39, 43, 73
LUV
71, -23, -37
HWB
208, 53%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.